The clock is ticking for Infosecurity Europe and IT security issues have never been under closer scrutiny. The event presents a number of opportunities to focus attention on your company and with only a few days remaining it is time to get moving.

The most important business technology and IT security journalists will all be at the show but the demands on their time are considerable. Any communications programme for Infosecurity should be considering the full range of opportunities:

• Pre-show briefings – it’s often easier to get access to target media before the event
• Feature opportunities – you need to know which publications are planning features and if your product or solution would be of interest
• Product and solution launch announcements
• Customer win announcements
• Briefings during the show – almost invariably these have to be pre-arranged. Slots for the major journalists are arranged weeks in advance {mospagebreak}• Bylines – thought leadership pieces aimed at demonstrating expertise in a particular area of operation
• Product reviews 
• Post show briefings

High visibility creative campaigns that demonstrate innovation, expertise or leadership

If you would like to discuss support for Infosecurity, or if you think it would be worthwhile meeting up with a Hotwire representative during the event to discuss longer term requirements, please contact Brendon Craigie on +44 (0) 20 7608 2500 or via email at brendon.craigie@hotwirepr.com. We would love to hear from you!