Making the most of Sibos 2008
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Sibos remains one of the largest events in the fintech calendar and this year's gathering in Vienna, 15-19 September 2008, looks set to continue that trend. However, not only is the event attended by some of the key decision-makers from within the banking industry, but also a large portion of the sector’s most influential press.
For exhibitors, making an impact in this hyper-competitive environment and maximising their investment in Sibos requires focused PR before, during and after the show. Successful companies are those that are viewed as credible, with a reputation that matches their market strength and offerings that meet their customers' business demands. Sibos is an important platform to communicate this image and Hotwire’s banking & finance practice works with its clients to secure and staff high quality briefings for them, helping to reach their business objectives.
Successful trade show media relations require several critical elements:
Insightful thought leadership - Hotwire's Issues Factory will identify the hot issues and insight that each company’s spokespeople can deliver; News announcements - while not essential to successful media relations at Sibos, where companies do have upcoming news that they hope to showcase, then Hotwire can ensure that this stands out from the rest of the noise; Trained spokespeople - Hotwire has a team of experienced media trainers who can ensure that spokespeople deliver the goods.
Hotwire is one of Europe's leading technology PR agencies. Our dedicated banking & finance practice is experienced in trade show media relations and this year we will be attending Sibos on behalf of our clients in the retail and wholesale banking space.
If you would like to know more about how Hotwire can help you with media relations at Sibos, then please contact Scott McLean in the banking & finance practice on +44 (0)20 7608 4643 or via email scott.mclean@hotwirepr.com or Colette Hughes +44 (0)20 7608 4642, colette.hughes@hotwirepr.com.
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