It was all hands on deck for the Hotwire Germany team at the world’s largest technology show CeBIT. Attracting influential national as well as international consumer, business and trade media, the trade show provided the perfect opportunity for our clients to build on personal relationships with key journalists and brief them on the latest news. Hotwire organized 70 briefings for ten of our clients providing them with the best trade show 'care and attention' possible.

All Hotwire's practices were represented this year event. Just like the technology it profiles, the world’s leading IT showcase has evolved considerably since its inception 20 years ago. The Digital Living Hall made an appearance for the first time this year and 6,000 exhibitors from 71 nations demonstrated the latest in high-tech to about 450,000 visitors. {mospagebreak}Thanks to a special collaboration organised by Hotwire for our client Factiva with the daily show guide “Messezeitung”, we can confirm that this year's CeBIT buzzwords were 'RFID', 'UMTS', 'Bluetooth' and 'Wireless'.

As CeBIT continues to expand, good and timely preparation is the only recipe for successful communications. If you would like to talk to us about what we can do for you please contact Brendon Craigie on +44 (0) 20 7608 2500 or via email at brendon.craigie@hotwirepr.com