The Hotwire telecoms team has enjoyed a couple of months of 3GSM World Congress respite, but are now back preparing for the 2007 show. Deadlines for speaker proposals are the end of July, and bylines in the Show Daily will be allocated in September. After that it's a downhill run, picking up speed for award entries and media briefings, before landing in Barcelona in February next year, ready to maximise results for all our clients.

Last year Hotwire arranged over 130 briefings for 14 clients, and this year we expect to have an even more successful show. If you are just beginning to think about your strategy for next year's World Congress we would love to speak to you about how PR can help you be heard at next year's show.