London, 14 March 2008 - Leading social media agency Nixon McInnes has appointed Hotwire as its PR agency of record. Hotwire has designed an executive thought leadership programme that will highlight the knowledge and vision of Nixon McInnes’s team of expert consultants. 

Nixon McInnes is the UK’s largest social media agency with clients including 02, BMW and Fat Face. It provides leading brands with a full range of services from training and consultancy, through to the design and build work of social media campaigns.  

Will McInnes, managing director at Nixon McInnes, commented: “Social media is a sector that is not yet well-understood. We were looking for an agency that clearly understands our business and can communicate our sophisticated service offering. Hotwire demonstrated a fundamental knowledge of our industry and the challenges we face.” 

Brendon Craigie, UK managing director at Hotwire, said: “The relationship between our two companies is a demonstration of Hotwire’s focus on digital media, evidenced by the fact we were one of the first PR agencies to launch a dedicated digital media practice. Nixon McInnes has built up strong reputation for delivering progressive and measurable social media campaigns, and through this campaign we will aim to build this reputation amongst a much wider audience of decision makers.”  

For further information please contact:  

Hotwire
Brendon Craigie
0207 608 2500
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Nixon McInnes
Ruth Baker
01273 648315
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Notes to Editors:  

About Nixon McInnes:  
Nixon McInnes is a specialist social media agency. The company creates social web applications, widgets, online communities, and blogs for major UK brands including BMW, O2 and Fat Face, helping them to harness the potential of social media for engaging with their audiences. From training and strategic advice to the design and build of social media projects, Nixon McInnes provides “Social Media Goodness: translated, created, delivered.” Nixon McInnes has a progressive, democratic company culture that sets it apart from the crowd, with a working environment that attracts the industry’s leading lights in social media innovation. Since its launch in 2000, the core of its business has always been delivering creative, measurable and beneficial results for clients. 

About Hotwire:
Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry.   Hotwire has six specialist practice areas: applications & services, banking & finance, consumer, digital media, enterprise & electronics and telecommunications. The company has offices in London, Paris, Frankfurt, Madrid and Milan.   

Since its foundation, Hotwire has won a number of prestigious awards across Europe.  The awards recognise the campaigns Hotwire implements for its clients as the most creative in our industry and include Best Pan-European Programme at the 2007 Sabre Awards, Best Technology Campaign at the 2007 PRWeek Awards, Best PR Campaign in France at the 2007 Sabre Awards and the 2007 Top Com Trophée for PR, Consumer Category.  

Hotwire has also been recognised as a great company and fantastic place to work winning the International Consultancy of The Year at the PRWeek Awards 2007 and being named the Best Consultancy to Work For in the 2007 Holmes Report.