Soeren Bech, Business Director for Tumbleweed EMEA, said of Hotwire’s campaign: “Phishing was, at the time, the biggest security story. It was a fantastic issue for Tumbleweed to hook into in order to increase our profile in the UK. Hotwire’s approach of building a thought leadership platform and positioning Tumbleweed as IT security experts was extremely successful in helping to meet our wider PR objectives. And as for quality of coverage – you can’t ask for better exposure than appearing on BBC Breakfast News.”
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