Inuits reportedly have 15 words in their vocabulary to describe ‘snow.’ Pantone, the world authority on colour, has more than a hundred ways to describe yellow. The company’s colour systems have become the worldwide language for the accurate communication of colour in the graphic design, printing, publishing, fashion apparel, home furnishings, commercial interiors and industrial design industries over the past 40 years. But in early 2004, Pantone realised that while its business in Europe was strong and almost every company in its target sectors was using its PANTONE® Colour Referencing System, sales opportunities were being lost.