Coverage 2009
Publication: PRWeekTitle: Monitoring Wikipedia
Date: 16th June 2009
An excerpt from Drew Benvie’s blog is featured in the “Best of the Tech Blogs” section of the magazine, in which he discusses the recent reports that Google News is using Wikipedia pages as sources of online news in its results.
Publication: PRWeek.com
Title: Hotwire profile
Date: 5th June 2009
An interview with Hotwire MD Kristin Syltevik as part of the 2008 Technology Top 40 league table, in which she discusses, among other things, the agency’s best three client wins of the year, her view on social media’s place in PR and her predictions for technology PR in 2009.
Publication: GorkanaPR
Title: Measuring social media campaigns effectively
Date: 29th May 2009
An opinion piece from Drew Benvie, in which he discusses the effectiveness of social media campaigns. The article highlights how PR agencies can gain tangible value and ROI for their clients from social media outlets.
Publication: PRWeek
Title: Top 40 Technology Consultancies
Date: 29th May 2009
A special feature on the top 40 technology consultancies, in which Hotwire is ranked at number 3. The feature includes extensive comment from Hotwire MD Kristin Syltevik and discusses how digital remains a key driver of growth in technology PR, referencing Hotwire’s digital PR work for both Debenhams and FT.com.
Publication: PRWeek
Title: First Twitch gathers pace
Date: 21st May 2009
An article reporting that Confused.com’s PR agency announced that it was looking for a new PR agency via Twitter. The article highlights that 33 Digital was among the first PR agencies to respond to Kelly’s posting on Twitter.
Publication: PRWeek
Title: Comms chief faces web bans
Date: 21st May 2009
An article reporting that many in-house PR professionals are unable to access social networking sites in their workplaces. It quotes 33 Digital MD Drew Benvie as stating that PROs should not use such a ban as an excuse for lacking knowledge of social media and digital PR but also questioning whether such in-house professionals required such knowledge in the first place, given that they could more easily bring in an agency to help their companies in this area.
Publication: Marketing
Title: Top 100 PR agencies
Date: 23rd May 2009
An article showcasing PRWeek’s top 100 PR agencies, which highlights that Hotwire has ranked at number 48 in the table.
Publication: Communicate
Title: Hotwire unleashes 33 Digital
Date: 11th May 2009
An article on the launch of Hotwire’s specialist PR agency, 33 Digital. It highlights that the new agency already a diverse roster of clients, including Debenhams, Evernote and FT.com and quotes Hotwire MD Kristin Syltevik as stating: “33 Digital meets a growing need from clients for international social media campaigns.”
Publication: The Holmes Report
Title: Hotwire creates digital specialist agency
Date: 11th May 2009
An article on the launch of Hotwire’s specialist PR agency, 33 Digital. It states that the new agency launches ‘with an international client roster spanning the retail, media and new technology sectors.’
Publication: Netimperative.com
Title: Hotwire launches first-ever digital agency
Date: 7th May 2009
An article on the launch of Hotwire’s specialist PR agency, 33 Digital. It quotes 33 Digital MD, Drew Benvie as stating: ‘We’re starting up with a team, client roster and approach that we hope will turn a few heads.’
Publication: PRWeek
Title: Hotwire throws hat into digital arena
Date: 7th May 2009
An article on the launch of Hotwire’s specialist PR agency, 33 Digital. It highlights that the new agency has already signed up eight new clients, including Debenhams and Silicon Valley start-up, Evernote.
Publication: PRWeek
Title: Best of the tech blogs: Future of RSS Feeds
Date: 1st May 2009
An excerpt from Drew Benvie’s blog is featured in the “Best of the Tech Blogs” section of the magazine. It highlights Feedly, a revolutionary new RSS Feed tool which ‘presents your news, buzz, blogs and everything else you need to digest in a format that is much more captivating, creative and useful.’
Publication: PRWeek
Title: Vignette taps Hotwire for international PR
Date: 27th April 2009
An article highlighting that Hotwire has won the brief to do Vignette’s PR for both the EMEA region and Australasia. It quotes Vignette marketing director, Simon Robinson, as stating: ‘Hotwire created a very strategic, insightful and creative solution to our brief.’
Publication: PRWeek
Title: Top 150 2009 PR agencies
Date: 23rd April 2009
An article on PRWeek’s top 150 PR agencies, which highlights that Hotwire has ranked at number 48 in the table.
Publication: PRWeek
Title: Hotwire wins £100k brief
Date: 23rd April 2009
An article highlighting that Hotwire has won the brief to do Vignette’s PR for both the EMEA region and Australasia. It states that the web software specialist selected Hotwire following a competitive global pitch.
Publication: PRWeek
Title: Best of the Tech Blogs: Politics and Twitter
Date: 2nd April 2009
An excerpt from Dom Whitehurst’s blog is featured in the “Best of the Tech Blogs” section of the magazine. It discusses the increasingly prominent role which social media plays in political campaigns.
Publication: PRWeek
Title: Hotwire and Shine to build AQA profile
Date: 26th March 2009
An article highlighting that Hotwire has won the brief to handle AQA’s trade and corporate PR. It states that Hotwire’s brief is to boost the text question and answer service’s profile in the trade press and promote the British company’s success.
Publication: PRWeek
Title: Interview with Kristin Syltevik
Date: 26th March 2009
A 60 second style interview with Hotwire MD Kristin Syltevik, which highlights how she, along with business partner Anthony Wilson, launched and grew a tech PR agency in the wake of the dotcom bust.
Publication: PRWeek
Title: The Week in technology
Date: 19th March 2009
An short article highlighting that Hotwire has won the brief to do the PR for software specialist PC Tools in the U.K., Belgium and Netherlands. It states that Hotwire will target traditional tech, consumer and trade media, as well as advising the company on its social media strategy.
Publication: PRWeek
Title: Keep calm and stay dry
Date: 12th March 2009
A feature article on tips for PR agencies to stay afloat during the recession, which quotes Hotwire MD, Kristin Syltevik. The article notes that Hotwire survived the dotcom crash and quotes Kristin as stating: ‘Make sure your staff have the industry-specific knowledge to give companies the confidence to invest in them.’
Publication: PRWeek
Date: 26th February 2009
An article stating that Hotwire is the “most active” PR consultancy on the social networking tool, Twitter. Research conducted by PR agency Porter Novelli showed that more than 56% of Hotwire’s staff used the micro-blogging site. The article also highlights Hotwire director, Drew Benvie, as an “early adopter” of the site and Ben Matthews, as one of the most prolific Twitterers.
Publication: PRWeek online
Date: 20th February 2009
A podcast interview with Hotwire director, Drew Benvie, in which he discusses new client win, John Menzies Digital, a digital newsagent which sells online versions of magazines. Drew also offers his thoughts on the future of digital magazines and books.
Publication: PRWeek
Date: 20th February 2009
An article announcing Hotwire’s new client win, John Menzies Digital, a digital newsagent which sells online versions of magazines. The article highlights that Hotwire’s remit will be to target both consumer and trade press and also quotes Hotwire director Drew Benvie.
Publication: The Homes Report – European Consultancy Report Card
Date: 20th February 2009
Hotwire features in The Holmes Report’s European Consultancy Report Card. The write-up gives a thorough overview of Hotwire as a company and highlights Hotwire’s Europe-wide success: ‘The firm has evolved in recent years from a UK-based technology public relations consultancy to a genuinely European firm, with five offices and strength across the region.’ The article also states that Hotwire clients are ‘attracted by the combination of creative programming and focus on business results’.
Publication: PRWeek
Date: 12th February 2009
An article on the announcement that Hotwire has won the B2B EMEA brief for the global software company, Novell. The article highlights that Hotwire will be helping to raise awareness of Novell primarily through executive level briefings and will be targeting both the IT and business media press.
Publication: PRWeek
Date: 6th February 2009
An article on the appointment of former BBC journalist, Anthony Cox, to head of content and conversations of Nixon McInnes. The article includes a quote from Hotwire director Drew Benvie who states: “brands in all sectors are looking for social strands to their integrated campaigns.”
Publication: PRWeek
Date: 6th February 2009
A posting from Hotwire MD, Brendon Craigie’s, blog features in the “Best of Tech Blogs” section. In the posting, Brendon discusses mergers and acquisitions and how they are being affected in the current economic climate.
Publication: PRWeek
Date: 15th January 2009
An article announcing that Hotwire has won the pan-EMEA brief for leading price comparison and online shopping website, Ciao. The article highlights that the team will consist of staff from all five of Hotwire’s European offices and will focus on building brand awareness and maintaining brand loyalty among existing users, by targeting a wide range of consumer and lifestyle press.
Publication: GorkanaPR news
Date: 15th January 2009
An article announcing that Hotwire has won the pan-EMEA brief for leading price comparison and online shopping website, Ciao. The article includes a quote from Ciao CEO Stephen Musikant, who states: “We believe Hotwire is a very good fit because of the agency’s innovative and international reputation in the areas of online relations and web 2.0.”
Publication: PRWeek
Date: 8th January 2009
An article discussing trends in digital PR for 2009, which includes comment from Hotwire MD and co-founder Kristin Syltevik. Kristin highlights that Hotwire managed to survive the dotcom crash by gaining clients in a diverse range of areas, based on the knowledge that different sectors experience financial difficulties at different times.
Publication: PRWeek
Date: 4th December 2008
A posting from Drew Benvie’s blog is featured in the “Best of Tech Blogs” section. In the posting, Drew highlights ways in which micro-blogging site Twitter can help PR professionals to keep track of where and in what brands are being covered or discussed online.
Coverage archive
