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Publication: PRWeek Date: 24 July 2008 Hotwire was featured in PRWeek’s global PR agency assessment. The publication asked ten directors from some of the largest European and global PR consultancies to share their views on today’s market threats and opportunities. Kristin Syltevik, co-founder and MD of Hotwire gave a very open account of the current state of the industry. Publication: PRWeek
Date: 24 April 2008 Hotwire recently spoke with final year university students to get their thoughts on the PR industry – with surprising results. Despite PR being a communicative industry by its nature, students believe that many other career choices are more successful in promoting themselves. Hotwire has experienced significant growth through its graduate scheme in recent years but survey results suggest there may be a danger that the talent pool cannot be expanded further if students aren’t made aware of the industry as a whole.
Publication: PRWeek's Power Book 2008
Hotwire founder and group MD, Kristin Syltevik, has been listed by PR Week as one of the most influential people in tech and digital PR. PR Week's ‘Power Book 2008’ is an authoritative guide to the most powerful 1% of the PR industry. The people listed within the guide were judged after PR Week spoke with senior national journalists and MPs, as well as consulting the PRCA and the CIPR.
Publication: PRWeek
Date: 15 February 2008
Our resident blogging expert, Drew Benvie, warns that PROs need to be creating online content to stay ahead of the game, as advertising, design and digital agencies encroach on PR turf. Please click here for the full article. |
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