Using Wikipedia as an example, Drew Benvie writes that the ethics around who can say what about a brand on-line is a grey area. He suggests a more applied approach is needed for a brand and its marketing, and for PR and communications teams, both in-house and in agencies, so that they will find it easier to carry out their own cosmetic web surgery.

Publication: PRWeek
Date:  29.06.07
Hotwire’s head of digital media has resigned from the agency in order to pursue a career in-house
 
Publication: PRWeek
Date:  22.06.07
Lewis communications is to lose 4 senior staff this month starting with Drew Benvie, social media and blogging expert is to join rival Hotwire in a similar role to his one at Lewis
 
Publication: PRWeek
Date:  17.05.07
The combined income of the top 40 tech agencies grew by 10% on last year
 
Publication: PRWeek
Date:  19.04.07
A summary looking at the top 150 PR agencies in the United Kingdom with Hotwire coming in 42nd
 
Publication: PRWeek
Date:  19.04.07
NetNames manages the domain name portfolios for one third of the FTSE TOP 100 companies – Campaign of The Week
 
Publication: PRWeek
Date:  19.04.07
Hotwire grew 34% year on year just tipping Frank PR at 33%
 
Publication: PRWeek
Date:  23.02.07
Hotwire has set up a sister agency, badged Skywrite communications to offer full marcoms services to big growth brands

Publication: The Wall Street Journal
Date: 29 January 2007
Kristin Syltevik, Hotwire, UK finalist for The Entrepreneur of the Year Award.  A Norwegian living in the UK, Kristin established Hotwire as a pan-European provider of public relations services to technology sector clients ranging from start-ups to multi-nationals across a variety of markets. Consistently high growth has seen Hotwire become an important force throughout Europe and the world. The company mantra is "Next Generation PR Today".  

Publication: PR Week
Date: 05 January 2007

'Hotwire lures Trimedia's Hill for development role'. Hotwire has poached Trimedia UK tech director Simon Hill. Hill has already started in a business development director role at Hotwire. He resigned from Trimedia UK on 1 January. He had worked at Trimedia for more than three years.

Explaining his move to Hotwire he said: 'Having run a traditional practice team, I am now exclusively devoted to business development and new media - finding out what clients want and galvanising the team - which I love'.

In his new role he reports to Hotwire UK regional director Brendon Craigie. He is working across various agency practices, such as applications and services, banking and finance, consumer, digital media, enterprise and electronics, and telecoms.

Publication: Communications Director
Date: 05 January 2007
Following the enormous success of Information Builders 'On the Ball' World Cup campaign in 2006, new European communications title 'Communication Director' heard about the buzz this campaign created and chose to profile the results in its inaugural issue.

Information Builders campaign is cited as an "agenda setter" and receives expert opinion from Paul Holmes, the man behind 'The Holmes Report.'  Paul explains:
“This wasn’t just simply a big idea that would generate publicity for publicity’s sake. It tied directly into the product: providing viewers with a way to access and analyse the data and showcasing the capabilities of Information Builders’ product, generating coverage in mainstream media otherwise unlikely to devote much space to a new software product or likely limit their coverage to the business or technology sections.”
Paul Holmes, President and CEO, The Holmes Group