Publication: The Holmes Report Date: 29th November 2005 News that Hotwire has been voted Technology Consultancy of the Year by The Holmes Report. The Holmes Report provides the most comprehensive qualitative analysis of the public relations agency business and is compiled based on information provided by the firm itself, interviews with clients, and feedback from industry opinion leaders.
Publication: DM Bulletin
Date: 15th November 2005 News that consumer-rights figurehead Alice Beer has been engaged by Hotwire for a PR initiative with the DMA Publication: Revolution Date: 15th November 2005 Beer has been engaged for a PR initiative, handled by Hotwire on behalf of the DMA, and has lent herself to interviews and is featured on the website, mydm.co.uk. Publication: CVC Radio
CVC is a large international radio station in Australia which broadcasts to Greater Asia via short wave, satellite and the internet. In an interview following Hotwire's MORI research into consumer technology adoption, Hotwire director Brendon Craigie discusses how technology vendors are neglecting the female and over 45 market Publication: PR Magazin
Date: 3 October 2005 Coverage resulting from a press release Hotwire drafted around a journalist survey we carried out. The survey revealed that visits to publishing houses are extremely valuable to journalists, contrary to the views of PR professionals as published in a recent PR Trends Monitor report.
Publication: Precision Marketing
Date: 30 September 2005
Charlie McKelvey, editor of Precision Marketing mulls over Hotwire's appointment by the DMA in his editorial column. He believes the campaign is long overdue and indicates that he will be watching with interest.
Publication: PR Report
Date: 30 September 2005
The leading publication for PR professionals reports about "innovation communication" - The article is largely based on a briefing with Ute Richter, regional director for Hotwire Germany and describes the tactics that need to be deployed when communication new or complicated products and solutions.
Publication: Marketing Week
Date: 29 September 2005
Coverage of Hotwire's work with the Direct Marketing Association (DMA). Hotwire is implementing a PR programme to educate consumers on the benefits of direct marketing in order to boost the industry's image. Publication: Precision Marketing
Date: 23 September 2005 Front page news article announcing the Direct Marketing Association's appointment of Hotwire to reverse the direct marketing industries negative image. Publication: DM Bulletin
Date: 08 September 2005 Coverage of Hotwire's work with the DMA. The campaign has been launched to build confidence in the industry and reverse negative images of junk mail, cold calling and spam emails. Hotwire will be promoting the DMA's consumer advice and preference services. Publication: The Independent online
Date: 7 September 2005 Charles Arthur discusses the results of a MORI survey for Hotwire on how Britons use computers and technology. The article gives an overview of the adoption of technologies including home networking, MP3 players and mobile phones. http://news.independent.co.uk/world/science_technology/article310901.ecePublication: BBC News
Date: 2 September 2005 Hotwire’s Brendon Craigie discusses the findings of Hotwire/MORI research into consumer technology adoption and explains why manufactures are not appealing to women or over-45s. http://news.bbc.co.uk/1/hi/programmes/click_online/4208658.stmPublication: Mobile Entertainment
Date: 01 September 2005 Leading mobile content magazine Mobile Entertainment reports on Hotwire's MORI research into the uptake of consumer technologies. Publication: BBC Click Online
Date: 26 August 2005 Programme on the results of Hotwire/MORI’s consumer technology adoption research in three European countries. The programme features Hotwire’s Brendon Craigie who advises manufacturers to focus on the benefits of their products and the ways they can change people’s lives. http://www.bbcworld.com/content/template_clickonline.asp?pageid=666Publication: Der Kontakter
Date: 29 August 2005 Berlin-based Innominate Security Technologies AG has appointed Hotwire to communicate the features and benefits of its firewall solutions to specialist trade media. Hotwire has already lunched Innominate's new mGuard industrial and is now working with the company on an ongoing basis. Publication: Guardian Unlimited
Date: 26 August 2005 In an article considering flexi-working within Britain, Hotwire operations director Anthony Wilson comments on the company's reasoning behind its flexi-working policy. Online: http://www.guardian.co.uk/business/digitalnetworkedeconomy/story/0,16089,1554707,00.html Publication: Marketing Week
Date: 18 August 2005 Byline article by Gareth Deere, associate director at MORI analysing the Hotwire/MORI consumer technology adoption research Publication: Sunday Herald
Date: 15 August 2005 Large article on page four of the Sunday Herald reporting the findings of Hotwire's recent MORI consumer technology adoption research. The research indicates that technology vendors are still failing to engage with women and the over 45s in all three of the primary markets in Europe. Online: http://www.sundayherald.com/51284Publication: Deutscher PR-Preis 2005 - shortlist brochure
Date: 15 August 2005 The PR industry organisation “Deutsche Public Relations Gesellschaft“ (DPRG) published this brochure to announce the campaigns that were nominated for the PR award “Die Goldene Brücke“. Hotwire is among the shortlisted companies for the product PR category for its successful campaign for Research In Motion/BlackBerry. Publication: PRPortal.de
Date: 12 August 2005 Hotwire will be supporting Finland Post Group subsidiary Itella's rebranding with a tailored PR campaign. The announcement was covered on PR Portal’s website as well as in the newsletter. Online: < http://www.prportal.de/12-08-05-353335.html> Publication: agenturcafe, neues PR-PortalDate: 8 August 2005 Agenturcafe and neues PR-Portal exclusively published the results of a journalist survey carried out by Hotwire Germany. The survey reveals that visits to publishing houses are extremely valuable to journalists, contrary to the views of PR professionals as published in a PR Trendmonitor report by Mummert Consulting and the news service “news aktuell”. Online: http://www.agenturcafe.de/REDAKTION/Branche/Redakteure-schatzen-andere-PR-Insturmente-als-PR-Profis.html and http://www.neues-prportal.de/REDAKTION/Branche/Redakteure-schatzen-andere-PR-Insturmente-als-PR-Profis.htmlPublication: PR Portal
Date: 5 August 2005 PR Portal covered Hotwire’s appointment by Zycko Networks. Zycko is a distributor for network and storage equipment. Online: http://www.prportal.de/05-08-05-402774.htmlPublication: PR Report
Date: July 2005 Hotwire win announcement. Hotwire is reported to work for Logic3 in a news alert. Clipping in print.
Publication: neues PR-Portal
Date: 13 June 2005 neues PR-Portal is an online platform for PR professionals that is competing with PR-Portal. It featured the Logic3 win announcement. Online: http://www.prportal.de/09-06-05-353516.html
Publication: PRPortal.de
Date: 09 June 2005 PRPortal.de is a portal for PR professionals. The coverage picks up the press release. Hotwire was mentioned in the newsletter as well. Online: http://www.prportal.de/09-06-05-353516.html
Publication: PR Week
Date: 3 June 2005
News article in PR Week announcing that video game accessory company Logic3 has appointed Hotwire to launch its PSP accessories in Europe.
Publication: PR Report
Date: June 2005
Short description of Hotwire’s BlackBerry campaign. Hotwire is featured as one of the shortlist-candidates for PR Report’s PR Award. Clipping in print.
Publication: PR Week
Date: 27 May 2005
PR Week’s Top 50 technology PR agencies league table. Hotwire moves up to 7th place on 2004 figures
Publication: PR Week
Date: 25 April 2005
PR Week’s Top 150 PR agencies annual league table. Hotwire moves up to 42nd place on 2004 figures despite only being four years old.
Publication: neues PR-PortalDate: 17 April 2005 Hotwire was ranked 20th in a list of IT/TK-PR agencies in Germany. There were 67 entries for the ranking. Companies were ranked by (estimated) revenues. Online: http://www.neues-prportal.de/Pfeffers-PR--Ranking/110.html Publication: HR MagazineDate: March 2005 In a feature article entitled “10 steps to a healthier workplace”, Hotwire co-founder and MD Anthony Wilson is quoted extensively. Hotwire’s physical and mental wellbeing allowance is held up as a great example for companies to follow.
Publication: PR Report
Date: March 2005
“One industry, many issues” – Hotwire provided information for an article on issues in the communications industry. The editor included Hotwire in one paragraph: Specialised in PR for IT and technology companies, Hotwire made the same experience: issues-based information is, according to a questionnaire among journalists in this field, much more interesting than simple product press releases. Clipping in print.
Publication: Horizont
Date: 03 March 2005
Horizont has published a large standalone article about Hotwire’s work for Research In Motion, including a quote from Hotwire’s managing director Kristin Syltevik.
Publication: PR Portal.de
Date: 15 February 2005
PR Portal reports that Hotwire has won Ciena, the network specialist, as a new client. Hotwire PR will support them in their communication efforts in Europe and help them push their new market strategies.
Publication: PR Week
Date: 4 February 2005
In a feature in PR Week about graduate recruitment and staff retention, Hotwire’s graduate recruitment scheme features as a boxed-out case study. The images accompanying the feature were taken on Hotwire’s graduate day in March 2005, which was attended by over 50 hopefuls.
Publication: Profile Magazine
Date: January / February 2005
In a byline article in Profile magazine, Hotwire co-founder and MD Kristin Syltevik presents the results of research conducted with the British Computer Society. The BCS’s members crowned editorial the number one influencer on their purchasing decisions, above advertising and events, and the humble trade publication was their most trusted source.
Publication: PR Week
Date: 28 January 2005
Telecoms equipment provider Ciena has hired Hotwire as its European B2B agency following a five-way pitch.
Publication: PR Week
Date: 14 January 2005
An article about retaining and re-pitching for clients. Hotwire co-founder and MD Kristin Syltevik is quoted saying that success is not about winning pitches, it is about retaining clients. She states that it is important to remember that a PR agency is not there to always agree with its client, “You are there to challenge, consult, and work with the client”.
Publication: PR Report
Date: 31 January 2005
Win announcement: Factiva has chosen Hotwire for their public relations.
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