Publication: New business online
Date:  22 December 2004
Win announcement: Factiva has chosen Hotwire PR for their public relations.

Publication: Computer Bullet
Date: 15 November 2004
Computer Bullet summarises the BCS IT Professional Awards’ winning entries.
Hotwire is highlighted as sponsoring the social contribution category whose finalists are examples of how technology is being used to help people.

Publication:  The Sunday Telegraph
Date:  14 November 2004
In an opinion piece for the Sunday Telegraph, Kristin Syltevik summarises her thoughts on the National Business Awards.  Having judged the Best Use of Technology category she comments on the ingenuity of the winning entry, Royal Mail’s SmartStamp project.  She advises technology innovators on how to replicate Royal Mail’s success:  ‘A sustained marketing campaign is unquestionably essential.’

Publication: IHK Wirtschaftsforum
Date: 04 December 2004
IHK Wirtschaftsforum has published a byline by Ute Richter, regional Pprtner, Hotwire Germany, about the benefits and possibilities of issues management for successful PR.

Publication: PR Report
Date: 04 November 2004
PR Report announced that Pantone Inc., the worldwide leading provider of professional colour standards for design industries, has hired Hotwire PR to support them in their public relations for in the UK and Germany.

Publication:  Financial Times IT Review
Date:  3 November 2004
The Financial Times examines the results of 2004’s British Computer Society Technology Awards.  Hotwire is highlighted as sponsoring the social contribution category whose finalists are examples of how technology is being used to help people.

Publication: PR Week
Date:  22 October 2004
PR Week examines the results of a survey commissioned by Hotwire.  The results showed that Editorial has the biggest impact on IT directors’ purchasing decisions, with trade titles emerging as their most trusted media.

Publication:  PR Week
Date:  8 October 2004
PR Week announces Hotwire’s appointment by Pantone, the US based colour matcher and developer.  The PR push across Europe is aimed at targeting consumers for the first time with a lifestyle and fashion media drive.  Hotwire will also aim to increase the brand’s profile in the national and business media.

Publication:  Outsource
Date:  Summer 2004
In a feature on the PR market, Hotwire is cited as an example of an agency which has integrated well with its clients.  It features a photo of Kristin Syltevik and includes quotes from both Kristin and Deborah Roger, Head of Press and Corporate Communications at Thus.

Publication:  PR Week
Date: 28 May 2004
Hotwire is ranked 14 in a list of the Top 50 Technology PR consultancies.

Publication: PR Week
Date:  23 April 2004
Hotwire is ranked 50 in a list of the Top 150 PR consultancies.

Publication:  PR Week
Date: 24 March 2004
In a feature on the Consultancy Management Standard, Mary Cowlett outlines how Hotwire ensured that the audit ran smoothly.  The article features a photo of the Hotwire team and includes quotes from both Peter Ross, senior partner and Anthony Wilson, managing partner – operations.

Publication: PR Week
Date:  13 February 2004
In a feature on Technology PR campaigns, Hotwire receives full page coverage on the launch it developed for the BlackBerry 7230.
Jonathan Weinburg, Features Editor for The Sun Online is quoted as saying:  ‘Hotwire was very pro-active.  The fact that they tied BlackBerry to two of the biggest celebrities in the world – Posh and Becks – was perfect timing.’