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Coverage 2003

Publication: PR Report
Date: 06 December 2003
PR Report describes in a large standalone article how Elbenwald used the publicity of “Lord of the Rings II” to get attention for their portal and was supported by Hotwire to increase their PR.

Publication: PR Week
Date: 14 November 2003
Hotwire senior partner Sian Gaskell is quoted in a PR Week feature about the changing landscape of mobile technology PR.  Gaskell comments that Hotwire’s work for Research In Motion focuses on a service rather than a product.

Publication: Scanorama
Date: November 2003
Hotwire's co-founder and MD Kristin Syltevik is profiled as the head of one of the hottest names in technology PR.

Publication: Voice
Date: Autumn 2003
In THUS's in-house magazine, the company reports that Hotwire has won a prestigious international PR association award for its campaign for THUS

Publication: PR Week
Date: 15 May 2003
Hotwire is ranked 20 in a list of the Top 50 Technology PR consultancies.

Publication: PR Week
Date:  24 April 2003
Hotwire is ranked 65 in a list of the Top 150 PR consultancies.

Publication: Creative Review
Date: April 2003
Praise for the use of design within business includes Hotwire’s brochure, designed by 4i, who also did the company’s logo.

Publication: PR Week
Date:  28 March 2003
Hotwire appoints former Miller/Shandwick technologies associate partner Peter Ross as senior partner.

Publication: PR Week Worldwide
Date:  26 March 2003
Hotwire appoints former Miller/Shandwick technologies associate partner Peter Ross as senior partner.

Publication: FT Creative Business
Date: 21 January 2003
In a letter to the editor of the Financial Times’ Creative Business, Hotwire’s Scott McLean discusses the challenges to be found in PR for an ex-journalist.

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