Publication: Agency World
Date: January 2002
In the ‘Industry News’ section of Agency World, Hotwire announces the launch of its third European office.  The new Frankfurt office will be run by Ute Richter and opens with a new client win: software components company ILOG.

Publication: PR Week
Date: 8 February 2002
PR Week announces the launch of Hotwire’s new office in Frankfurt, Germany.  It will be run by Ute Richter.

Publication: PR Week Worldwide
Date: 19 February 2002
PR Week UK announces the launch of Hotwire’s new office in Paris.  The office will open in April 2002 with Bernard Cazelle recruited to lead the bureau.

Kristin Syltevik is quoted as saying that ‘the addition of the Paris office to its offerings in London, Dublin and Frankfurt moves Hotwire closer to its aim of becoming a pan-European tech PR firm.’

Publication: PR Week
Date: 22 February 2002
PR Week announces the launch of Hotwire’s new office in Paris.  The office will open in April 2002 with Bernard Cazelle recruited to lead the bureau.
Kristin Syltevik is quoted as saying that ‘the addition of the Paris office to its offerings in London, Dublin and Frankfurt moves Hotwire closer to its aim of becoming a pan-European tech PR firm.’

Publication: Yahoo! News UK & Ireland
Date: 22 April 2002
In a round up of the latest technology news, Paula Mythen from Yahoo! announces Hotwire’s new client win, Plumtree Software.  Hotwire will work with Plumtree across Europe.

Publication: Agency World
Date: 22 April 2002
In the ‘Industry News’ section of the Agency World, Hotwire is highlighted as winning the European account for portal leader, Plumtree Software.  The account will initially focus on the UK, France and Germany but the roll out is also likely to include Switzerland and others.

Publication: PR Week
Date: 25 April 2002
In the ‘Stop Press’ section of PR Week, Hotwire is highlighted as winning the pan-European account for corporate portal firm, Plumtree Software.

Publication: Brand Republic
Date: 10 May 2002
Anthony Garvey of Hotwire writes an opinion piece for Brand Republic on the evolution of the ‘Spin Doctor.’ He examines their role as an ‘essential part of a modern democracy’ and explains the value they can bring to corporate firms.

Publication: PR Week Worldwide
Date: 11 June 2002
PR Week announces Hotwire’s new client win: the Global IT training body, the European Computer Driving Licence Foundation (ECDL).  The Dublin based firm has hired the Irish office of Hotwire to plan and implement a PR push to gain them better recognition.
 
Publication: PR Week
Date: 13 June 2002
PR Week announces Hotwire’s new client win: the Global IT training body, the European Computer Driving Licence Foundation (ECDL).  The Dublin based firm has hired the Irish office of Hotwire to plan and implement a PR push to gain them better recognition.

Publication:  The Independent
Date: 20 June 2002
One of Hotwire’s new graduates, James Hafseth is profiled for a piece entitled ‘ My first week: Public Relations.’  He is quoted as saying:

‘I’m pleased that I’ve been given training (most PR firms just expect you to learn as you go along).’

Publication: adworld.ie
Date: 5 July 2002
Adworld.ie announces Hotwire’s new client win: the Global IT training body, the European Computer Driving Licence Foundation (ECDL).  The Dublin based firm has hired the Irish office of Hotwire to plan and implement a PR push to gain them better recognition.

Neven Senek, Marketing Manager for the ECDL Foundation is quoted as saying: 'We were looking for a PR agency that could help streamline the international roll-out of our new product ranges and fulfil our demanding PR requirements. Hotwire PR fits the bill perfectly.'

Publication: PR Week
Date: 16 August 2002
PR Week announces Hotwire’s new client win: NetBenefit.  Sian Gaskell will lead the account, working on B2B PR for the group’s two divisions: NetNames and NetBenefit.

Publication: PR Week
Date: 12 September 2002
PR Week announces news that Anthony Garvey who previously headed Hotwire’s Irish office has co-founded and launched QuinnGarvey PR.  Quinn Garvey will take over all clients formerly handled by Hotwire in Dublin, such as the European Computer Driving Licence Foundation.

Publication: PR Week
Date: 12 September 2002
PR Week announces Hotwire’s new client win, the Gyration mouse, a wireless computer mouse which can be used within a 100 feet range of the computer.

Sian Gaskell, senior partner at Hotwire is quoted as saying: ‘ It’s the sort of device you see in gadget films – the exciting, fun end of tech PR.’

Publication: PR Week
Date: 27 September 2002
PR Week announces Hotwire’s new client win: telecoms provider, Thus.  The account is headed by senior partner, Brendon Craigie. 

Sian Gaskell, senior partner is quoted as saying: ‘We will raise its profile in the trade and business pages.  We will focus on industry audiences to raise awareness.’

Publication: Computing
Date: 10 October 2002
Computing announces Hotwire as Best IT PR company of the Year.

Publication: Marketing
Date: 10 October 2002
Hotwire is ranked 24 in a list of the top UK Marketing Employers for 2002.

Publication: PR Week
Date: 18 October 2002
Hotwire wins The Waymarker Award for New Consultancy of the Year.

Publication: Silicon.com
Date: 22 October 2002
In the article entitled, ‘Analysts and journalists: A case of tainted love?’ Silicon.com uses Hotwire research to explore the relationship between IT industry analysts and journalists.

Publication: Brand Republic
Date: 30 October 2002
In an article summarising the winners of the PR Week Awards, Hotwire is mentioned as the winner of New PR Consultancy of the Year.

Publication: PR Week
Date: 1 November 2002
In a full page article, Hotwire is highlighted as the winner of the Waymarker Award for New PR Consultancy of the Year.

The article features a photo of the Hotwire team and includes a quote from Bill Jones,
Consultant Chairman for Lexis PR:

‘Hotwire has done a formidable job in getting its business off the ground – almost a contender for Consultancy of the Year.’

Publication:  Financial Director
Date: 1 November 2002
In the article entitled, ‘IT Decisions – IT Analysts on the couch’ Gary Flood uses Hotwire’s research to explore the relationship between IT industry analysts and journalists.

Publication:  IPR
Date: 5 November 2002
Hotwire receives a congratulatory mention from the IPR following their win as the Best New Consultancy of the Year in the PR week Awards.

Publication:  PR Week
Date:  6 December
PR Week announces news that Hotwire has been chosen to launch Amsterdam-based Palmtop Software’s TomTom products.  The campaign will focus on TomTom navigator, a GPS personal navigation system for pocket PC devices.