Substantiel chooses Hotwire to communicate about Ordissimo
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Paris, 1st March 2006 - French electronics company Substantiel, creator of Ordissimo, the world’s easiest to use home computer, has chosen Hotwire for its launch campaign. Hotwire will target a full range of print and online media as well as radio and TV in order to promote Ordissimo’s core features and boost Substantiel’s business development.
Destined mainly for the over 50’s, Ordissimo is designed to be the world’s most user friendly computer. Ordissimo is not a PC in a classical sense, but more of a “communications centre” that allows users to keep in touch with their relatives via email, surf the net, organise their budget, write letters, create and organise a photo album and many other tasks in complete simplicity. Ordissimo’s ambition is to open the door to user friendly computing for every beginner so that they can enjoy the best of IT and the Internet on a daily basis.
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