In 2005 Mio Technology, manufacturer of enabling devices such as GPS systems, doubled its sales volume compared to 2004 and increased its market share to around 10% - a top four position amongst GPS vendors in France. The figures are equally compelling in terms of PR performance. In 2005, France represented 12% of Mio’s European sales and had a corresponding share of the company’s PR and marketing budget, yet generated 43% of all European press coverage secured during the year – nearly 350 pieces of coverage. 

“Hotwire has been directly responsible for the brand’s level of recognition and reference in France. We have come from being the unknown underdog in 2004 to being in the top four in the European market today.” Leo Exter, European Marketing Manager at Mio technology.