In 2005 Mio Technology, manufacturer of enabling devices such as GPS systems, doubled its sales volume compared to 2004 and increased its market share to around 10% - a top four position amongst GPS vendors in France. The figures are equally compelling in terms of PR performance. In 2005, France represented 12% of Mio’s European sales and had a corresponding share of the company’s PR and marketing budget, yet generated 43% of all European press coverage secured during the year – nearly 350 pieces of coverage.