To secure news coverage for CoPilot Live* – the leading satellite navigation system for your mobile – launching on the Nokia N70 in February in the national and consumer press, the consumer team devised a counter Valentine story by conducting a straw poll looking into the lengths people will go to catch out their cheating partners.
The results revealed that sat nav stalking was the new craze sweeping the nation as suspicious love rat-hunters go tech to track their partners. A media alert highlighting results was created and distributed to the targeted media, accompanied with the case study of one suspicious woman who went so far as to buy her boyfriend a sat nav device in order to track him on the web and expose his cheating ways!
Coverage was secured in The Independent and Independent.co.uk, BBC Online and AXM.
* CoPilot comes with a live tracking feature. Using CoPilot Live on a phone allows you to send a web link via e-mail directly from the device, so you can track someone’s exact position on the map through an internet site directly from your PC. |
Consumer 
