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In2Games case study

Taking a swing at a Tiger: Hotwire and In2Games
ImageTell anyone that there’s a new golf game coming onto the market and there’s a good chance they’ll smile politely and tell you nothing can take on Electronic Arts’ genre-dominating Tiger Woods’ PGA Tour.  Tell them it’s by a small British company with little reputation called In2Games and the chances are they would have rated the chances of success as minimal. 

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