Hotwire launches Western Digital's consumer offering at MedPi
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Western Digital's appointment of Hotwire reflects the company's strategic objective of raising its profile amongst consumers and to boost sales through its strategic channel partners. To achieve these twin objectives, Hotwire has developed a programme which includes a comprehensive product evaluation campaign to appeal to the consumer press in addition to a series of B2B activities to target the channel press in sectors such as telecoms, professional IT and resellers.
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Consumer 
