| The consumer team work with consumer electronics companies and online retailers. Our clients include ALK and Logic3. |
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| Hotwire supports the launch of the world’s first eco-conscious search engine |
| 5 June 2008 - Ecocho.com, the world’s first “green” search engine, commissioned Hotwire to undertake its European PR launch in Germany, Italy and France. Hotwire is implementing a targeted PR programme to drive the public launch and draw users to the Ecocho site. |
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| ALK case study |
| Sponsorship of Gumball3000 On Sunday 30th April 2006, 240 drivers in 120 super-cars set off from London’s Pall Mall at the start of the 2006 Gumball 3000 Rally. |
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Thanks to Hotwire’s daring approach to bypass the product and go straight to the consumer press with ‘needs and issues’, Western Digital has secured number one position in the French external storage market just 18 months after launching there.
Daniel Mauerhofer, Director, EMEA Public Relations,
Western Digital
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Consumer 
