Those details are then collected by fraudsters. The growth of the phishing phenomenon led Tumbleweed to establish an international industry body - The Anti-Phishing Working Group. The APWG includes major US banks, online retailers, the CIA, FBI and IT vendors as members. Its aim is to wipe out Internet scams and fraud.
Tumbleweed turned to Hotwire to launch the APWG in the UK and conduct a six-month strategic campaign. The UK APWG was launched at a closed meeting in London. Leading financial institutions including high street banks attended together with members of UK law enforcement and the Government.
The launch of the group formed the start of Hotwire’s campaign. Tumbleweed had two strategic objectives. The first was to position the company as the security industry expert on phishing. Its secondary objective was to position its Technical Director for EMEA David Brunswick as the leading commentator on the phishing issue in the UK.
|
Campaigns 
