Thales Security Divison case study
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In January 2005, Thales embarked upon a vast urban security project to protect more than 25 sensitive sites across the city and suburbs. In the early stages, swift progress also meant that Thales was introduced to 73 new media contacts as part of a familiarisation programme. This resulted in 19 interviews. “Hotwire has made an immediate impact on Thales’ media presence in the addressed areas,” said Simone Droll, director, communications, Thales Security Division. “They put forward a clear and logical plan, and they have implemented this flawlessly. I've been impressed by the teams industry knowledge and creativity, and most importantly their drive. It is refreshing to work with an agency that constantly push me and come up with new suggestions to generate better results.”
The campaign is now ongoing and the first corporate outreach programme is taking place. Issues around Thales SHIELD™ are expected to be an increasing focus of press coverage.
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