Thales Security Divison case study
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The campaign would also aim to raise the profile of key Thales security division executives amongst the media and analyst communities. Key Thales spokespeople were media-trained and positioned as thought leaders in the security area. By June 2005, Thales had been the focus of 104 separate articles in key publications, including a leading article in the FT Security Supplement. Hotwire had also arranged for spokespeople to brief the top analyst houses.
The process of generating immediate PR success took two approaches: at a strategic level, the campaign aimed at educating the media on Thales and its security capabilities as well as its major presence in the UK. The second focused on leveraging major international Thales news stories and localising them so that they are as newsworthy for the UK press. One such story included a major client win, the metropolitan authority of Lille in northern France.
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Campaigns 
