Since embarking on the campaign, Stretch’s recognition in Europe has gone from strength to strength. Stretch won the Electron d’Or for microprocessor product of the year from leading French IT publication, Electronique. In Germany, Elektronik Journal Editor-in-Chief Ruediger Hahn named Stretch’s S5000 as one of his favourite products of the year in the Electronica issue of the Journal. In the UK, Stretch’s S5620 has been shortlisted for semiconductor of the year at the Elektra 05 awards (European Electronics Industry Awards) organised by Electronics Weekly.
Banta said of the campaign: “Hotwire’s knowledge of highly specialised sectors such as the electronics market is second to none. Not only have they done an outstanding job generating awareness among our core audience, the electronics media, they have now positioned Stretch as an industry thought leader by getting us on CNBC Europe.”
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Campaigns 
