Taking advantage of Banta’s high-profile in the tech sector (having been with three start-ups prior to Stretch) to build the reputation of Stretch executives, Hotwire developed an executive visibility campaign. Banta met with the electronics and business media to update them on corporate developments and the state of the marketplace. The opportunity to reach new audiences was also created by discussing industry issues, such as the state of the electronics market (several major semiconductor players had reported varying predictions) and the applications that were driving demand for chip technology. This pan-European tour incorporated 16 meetings with business and trade media in the UK and Germany.
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Campaigns 
