Hotwire developed a classic Silicon Valley start-up campaign strategy, knowing that Stretch had the capability to deliver. The first step was to create awareness and educate selected analysts and top-tier electronics and tech media through a launch tour in France, Germany and the UK. In total, 26 meetings took place with analysts and top trade magazines such as Gartner Group, Embedded System Engineering, Electronics Weekly, EDN Europe, 01 Réseaux IP, Design & Elektronik. This was augmented with a visibility campaign and supporting presence at trade shows such as Electronica. At the top of the company’s list was expanding relationships with the European market influencers – the electronics media.
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Campaigns 
