When Stretch turned to Hotwire for its European launch, Hotwire knew it needed an approach that would establish a media presence across Europe swiftly in all key media. Stretch had three objectives. The first was to create awareness and understanding of both its value proposition and its market position. Within this objective, the campaign needed to put the spotlight on its software-configurable processor technology as a compelling alternative to accepted chip designs and architectures. Its second objective was to drive adoption of Stretch technology among a technical audience. Beyond that, Stretch wanted to build the reputation of its executives as forward-thinking thought leaders in the IT industry – not just in the semiconductor space.
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Campaigns 
