The fact that the ‘affair’ between David Beckham and Rebecca Loos and their use of text messaging to communicate with each other was a current hot news topic at the time was exploited to the full. To give the research real-life flavour, case studies of people who had been dumped and who had been stalked by text – a fact revealed by the survey – were also sourced and sold in to the media.
The picture messaging research findings were used to strengthen Sicap’s relationships with the trade media and were released at the Global Messaging show, a major trade exhibition in London, on 11 May. The story was picked up in key trades such as Mobile Europe and got wider exposure in news media such as BBC Online. |
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