In April 2004, NOP conducted research among mobile phone users aged 15 years and over to find out about their usage of text messaging and their views and experiences of picture messaging.
The survey revealed that 83% of British mobile phone users have yet to send their first picture message and that 17% have no idea how to send one. These findings were sent to the trade press. It also revealed that 44% of adults have flirted by text, 30% have argued by text, and nine per cent have broken up a relationship by text. These findings were sent to the consumer and national press on May Day bank holiday – a slow news day – to maximise media interest. |
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