20th August 2008 Home arrow Campaigns arrow Printronix case study English / French / German
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Printronix case study
ImageThey say credit usually goes to the person who convinces the world of an idea rather than the one who conceives it. But convincing the world is itself a major undertaking. In 2003, RFID was put on the technology map by Wal-Mart issuing a mandate that its top 100 suppliers be using RFID by mid-2005.  Printronix, the world’s largest manufacturer of industrial and back office printers, recognised the market potential of RFID and established a company objective of becoming the RFID market leader.

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