The campaign is ongoing and the most recent research has created an additional 16 editorial opportunities in the UK alone. Printronix’s positioning as a leader in RFID has been achieved as evident in recent analyst figures. Venture Development Corporation’s (VDC) 2004 RFID Planning Service study indicated that Printronix was the 2004 global leader in ultra-high frequency (UHF) Electronic Product Code (EPC) printer market and led the industry in product revenue in RFID printer applicator installations. Karen Jensen, Director of Corporate Communications at Printronix, said of the campaign: “The RFID market is proving a tough challenge for the industry as there are numerous variables beyond our control. However, through Hotwire’s creative thinking, we have been able to engage the media and help carve a niche in a fiercely competitive sector. Printronix is now recognised as a leading player in RFID and Hotwire’s efforts have played a major part in this.”
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Campaigns 
