Hotwire gained coverage for Pantone in national and international newspapers and trade magazines, explaining how Pantone had been involved in resolving similar disputes. This positioned Pantone as an authority on colour and helped highlight the importance of colour as a major issue in business.
Hotwire has exceeded many of the deliverables set for the campaign. For example, a primary objective was to establish this “all-American” company as a serious player committed to Europe. Continuous, high-impact coverage in business titles such as Frankfurter Allgemeine, Financial Times in the UK and Germany, BBC World, Die Welt and The Daily Telegraph - to name a few - has helped elevate the visibility of the brand. |
Campaigns 
