Driving post-Christmas Sat-Nav sales 2004/2005
Sales during the three months after Christmas are slow for many consumer products. This is particularly so for Personal Navigation Devices (PNDs), which enjoyed growing interest amongst auto-enthusiasts and informed travellers in 2004 but little awareness outside this segment. Navigon, developer of quality software for navigation, professional solutions and driving assistance solutions, briefed Hotwire to help overcome the annual sales slump, and to expand its reach beyond traditional markets.