As a listings guide it provided the ideal opportunity to incorporate Zurban’s information into the product so people had both ‘where to go’ and ‘how to get there’ in the one unit.
Hotwire and Navigon together recognised that while media partnerships generate guaranteed coverage, co-branding a limited edition product had the potential to deliver so much more in terms of both awareness and sales.
Beyond helping establish the partnership and advising on the development of the limited edition Zurban Navigon, Hotwire coordinated the media launch of the device.
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Campaigns 
