Hotwire recommended the release of a limited-edition Navigon PND, co-branded with Paris’ leading entertainment magazine Zurban and was instrumental in establishing the relationship between the two organisations and defining the product. The co-branded product was launched to coincide with Zurban’s annual event that attracts 3,000 attendees including influential luminaries and celebrities and was supported with a media relations campaign.
How could Hotwire turn the programme, which was driven exclusively by PR with no advertising support, to an overwhelming success: extensive press coverage (women’s, lifestyle, trade, auto and mobile media as well as radio and TV) resulted in all post-Christmas stock being sold out within 10 weeks, and a repositioning of Navigon amongst the Parisian-chic?
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Campaigns 
