Mio Technology case study
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This shift is reflected in the resulting coverage analysis: during the first six months of 2005, traditional print and web articles were equivalent in volume, but by the second half of the year, while the overall volume of coverage continued to mount, online coverage outstripped print stories by a factor of two in comparative terms.
Hotwire’s approach to PR for Mio Technology outperformed all expectations. The strong coverage in the traditional GPS and mobility press was surpassed by the results from the broader campaigns, with around 70% of all coverage coming from ‘non-traditional’ and mainstream media. This included television coverage on M6 and LCI, radio coverage on Radio France, Europe 1 and France Info, regional exposure with Nice matin and le Petit Niçois, as well as ‘enthusiast' press coverage with titles such as Orientation Magazine, and Carnets d'Aventures.
The client’s satisfaction with Hotwire’s strategic approach and implementation resulted in Hotwire being entrusted to advise on Mio Technology’s advertising campaign.
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Campaigns 
