The campaign was launched in August 2005 and the first priority was to educate the media. This generated coverage in key target media such as The Times Online, Personal Computer World and IT Week.
This built up to a series of high-impact events to demonstrate the sheer power of grid computing and its real-life application. One of the highlights included a series of site visits to demonstrate how grid computing is helping science and industry solve some of the biggest challenges in the field in March 2006. For example, one visit included Oxford University Computing Laboratory where software engineers and e-scientists are using the grid computing system for a number of initiatives, including the creation of in-silicon models of heart failure and cancer to help develop revolutionary treatments in the future. This resulted in national coverage. |
Campaigns 
