Publicity didn’t just help shift games though, the reputation quickly established for this little-known title forced the hand of the rest of the high street and within days further retailers, including Woolworth’s and Virgin Megastores had ordered their stock.
In2Games saw their investment in PR pay dividends with results clearly delivering on the client’s challenging business objectives.
"It's very easy for a PR company to give an impressive pitch, much harder for them to deliver upon it. Hotwire has consistently surprised us by going above and beyond the call of duty, delivering results way beyond those presented in the original pitch. Their team is professional, diligent, well-connected and good-humoured. We love Hotwire!" - Harry Holmwood, Commercial Director of In2Games
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