The results were outstanding, in terms of PR outcome as well as in business terms: Sales of Real World Golf were phenomenal, with the game selling out across the country (90,000 units and still selling) and reaching No.3 in the PlayStation charts. Taking into account that customers had to buy the Gametrak peripheral alongside the software, In2Games had a double-hit on their hands.
The campaign more than doubles Hotwire’s coverage targets with reviews and features across all media – television, radio, national newspapers, lifestyle magazines, regional newspapers, regional broadcast. Highlights included BBC Radio 1, The Times, The Daily Star, The Guardian, The Independent, The Mail on Sunday, The News of the World, The Observer, The Telegraph, Metro, FHM, GQ, Nuts, MTV, BBC Radio 2,Maxim and Sky News. |
Campaigns 
