This was positioned as an informal session in which the press could play the game and talk to the developers.
Following the event, Hotwire arranged exclusives with three strategically targeted publications for coverage to appear the week before launch: Nuts, Golf Punk and the Daily Star (full page).
Hotwire then seeded preview copies and conducted briefings with every relevant journalist in advance of the official launch.
Following the launch event, Hotwire managed media relations for the retail launch of RWG at HMV in London, drove coverage in Manchester and Birmingham for RWG Big Screen Challenges and coordinated product placements and competitions in TV, national, men’s magazines, kids, online and golf press to drive coverage. Hotwire also pitched RWG as an ideal Christmas gift through inclusion in gift guides.
|
Campaigns 
