Furthermore, a previous release from In2Games had received a lukewarm reaction, so there was litte existing goodwill amongst gamers or the media. Added to this, any new golf game faced inevitable scepticism within the gaming and media community due to the popularity of Tiger Woods’ PGA Tour series.
For In2Games the task was simple: shift stock – and lots of it.
More often than not new game releases don’t make it beyond the gaming publications, particularly golfing titles. In order to drive significant sales, Hotwire needed to reach not just the gaming pages of national/lifestyle publications – although this was important – it also needed to generate coverage in mainstream media.
|
Campaigns 
