Yet in a three-month campaign Hotwire helped launch gaming minnows In2Games’ golf title Real World Golf (RWG), turning it into one of the most popular PlayStation2 titles of the year, reaching No.3 and spending 15 weeks in the PS2 charts. In addition to launching the game title Hotwire’s campaign constituted a re-launch of In2Games’ Gametrak peripheral, and turned it into one of the fastest selling PS2 peripherals of all time.
In2Games’ brief to Hotwire was to launch and drive sales for RWG and Gametrak and overcome the following challenges.
Limited distribution was a key threat to sales, with RWG stocked by only one third of In2Games’ target high street retailers at the time of the game’s launch. It was therefore critical the participating stockists were highlighted through the PR campaign.
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Campaigns 
