The campaign had a phenomenal reach. Easily set Hotwire the objective of obtaining 10 radio interviews. By the end of this part of the campaign, 57 interviews were completed and broadcast, with a total audience reach of 5,478,000 with almost five hours of airtime.
Easily Marketing Manager, Scott Davison said of the campaign: “We were testing the water with our first ever radio PR campaign. Easily needed a great story to tell in order for the campaign to be successful. Hotwire developed the online ego research into a compelling piece of editorial. They did a great job of securing the radio interviews and briefing the media spokesperson. Our initial target of 10 radio interviews has been exceeded and the campaign has already had a measurable impact on our business.“
|
Campaigns 
