Ciena PR Manager Nicole Anderson said of Hotwire’s campaign: “Hotwire has proven to be an important extension of the Ciena team in Europe in positioning us as the network specialist and heightening awareness of our business and success. Through the planning and execution of a diversified communications programme, Hotwire has raised market visibility of Ciena meaningfully and communicated our strategy to target audiences effectively across the region through key media.”
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Campaigns 
