Hotwire’s profile-raising tactics and strategy to reposition Ciena has helped position Ciena to win new business in Europe and further its credibility with key customers. In the second quarter of 2005, BT selected Ciena as a preferred supplier for its 21st Century Network (21CN), using Ciena’s optical switching, optical transport and Ethernet platforms. French telecommunications carrier Cegetel chose Ciena’s optical transport systems in January to increase capacity and improve reliability in its national long-haul network, while later in the year Deutsche Telekom-owned T-Online selected Ciena’s optical transport solutions for its network in France.
Ciena Corporation has also returned to growth during the period of the campaign, reporting revenue increases during the fiscal second quarter of 2005 of 39% on the same period in 2004. |
Campaigns 
