The survey results enabled Ciena to establish stronger relationships with trade and business media across Europe. Major European print and online coverage has appeared in titles including Computer Weekly, Silicon.com, The Register, Funkschau, IT Week, Financial World, CIO online, Silicon.de, SNS Europe, 01 Réseaux and Journal du Net. In addition, Hotwire has conducted further PR activity for Ciena as part of an ongoing brand awareness campaign and achieved coverage for the company in the media, including the national and broadcast press, such as Reuters, CNBC Europe, Bloomberg and La Tribune to name just a few.
|
Campaigns 
