Peter Harkness said: “Butler Group relied upon Hotwire’s expertise when developing our strategy for this campaign. The results speak for themselves. Butler Group identifies the hot topics people face in their business. Compliance was a major issue and we wanted our company to be closely associated with the issue in the media and to have the names of our analysts better known. These aims were well-achieved, and many of our analysts are now household names in the IT space.”
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