The year-long campaign led to a 213% increase in coverage of Butler Group. The pre-campaign research conducted by Hotwire ranked Butler Group equal sixth place when business and trade journalists were asked to name the top five analyst houses from whom they like to source quotes or information. Following the campaign by Hotwire the company leapt into second place.
In one of the strongest reflections of the campaign’s success, Butler Group was acquired by former rival Datamonitor on 31 January 2005 and the former Butler Group Chairman Peter Harkness was made a Non-Executive Director of Datamonitor. |
Campaigns 
