One of the major stories which Hotwire has co-ordinated since taking on the brief has been Brocade’s six to nine month lead over the competition in launching its 4Gb Fibre Channel SAN Switch which positioned the company as a true market innovator. During the three-week launch period, the EMEA team secured 25 interviews. For the first time ever - from the Netherlands to Italy and from Switzerland to Spain - Brocade’s European agency network is collaborating and working together for a common goal.
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